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Kendall Marie Hoy

My portfolio for COM 210 at Washington State University

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Final Drafts

Unit 4 Final Draft


For the Unit 4 project, I created an advertisement for the new student center, The Chinook. The Chinook has its very own yoga studio so I thought it would connect to my theme of yoga by explaining the new studio and workout facility on campus.

The design principles that inspired me for this project were typography, sound, and different angles. To form my project design, I looked at other short advertisements for different facilities. I found that many incorporate a variety of videos/photos of the facility and its amenities accompanied by upbeat music. Adding the upbeat background music to the advertisement makes the environment of the Chinook feel upbeat and happy as well. In addition, the short interviews in the middle added an element of authenticity. This is because they are real users of the Chinook explaining why they enjoy it. My design process started with me creating the storyboard then I went out and collected the different videos, shots, and interviews needed to bring it to life. I also decided to make the video appear more professional by adding in certain effects like the fade in/out of music and different crossfades to transition between from choppier clips like the interviews. In addition, I added multiple different titles to explain the different amenities of the Chinook. I used the font Adobe Song because it looked professional but still fun. In addition, in order to improve the flow, I added crossfades to every title and dips to black in the beginning and ending of the ad to show that it was concluding.

I collected all of the photos and video used in the project using my Nikon D3400 camera. The background music was found on the music sharing website Soundcloud.com. First I created the different files in order to organize my imports. Then I placed the establishing shot (timelapse) at the beginning then began to place the different videos and images in order. I used the left media panel and the mark in/out tools to select the parts of my shots that I wanted to include. While shooting my video I used the 3×3 rule, the rule of thirds and the 10-second rule to get prime content. Because of this, I used the razor tool as well to cut certain clips to better fit in the ad.  After the general structure of the video was created then I began adding in the text elements such as labeling all the facilities, listing the Chinooks hours, and the intro text. Lastly, I added different video transition and effects such as crossfades and a dip to black at the end. Furthermore, I used the audio transition, power crossfade, so that my background music would fade in and out and adjusted the volume of the music in the audio tab so it did not overpower my short interview clip.

One of the challenges of making my advertisement was collecting enough footage that was not shaky. Unfortunately, I did not have enough time to rent a tripod so I had to film everything without one. This led to a few of shots being shaky. However luckily I recorded enough of each shot/angle because of the 10-second rule, so I was able to choose the best sections of the RAW footage.

Sources:

“Pacific Sun” by Nicolai Heidlas, 2016 shared on Souncloud.com under the attribution 3.o unported creative commons license. Found at https://soundcloud.com/nicolai-heidlas/pacific-sun
-free-happy-ukulele-background-music.

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Unit 2: Final Logo

final-logo

I decided to create this logo to be a T-shirt graphic. I wanted to include a silhouette because I think that they are classy. In addition, I thought the lotus flower would add a pop of color and detail to the logo. Also while searching through “yoga studio logos,” a few common elements stood out to me. This was the use of silhouettes and lotus flowers. This logo is relevant to my topic because it incorporates a woman doing the dancer’s pose and a lotus flower. Lotus flowers are commonly used throughout yoga because it symbolizes mindfulness and spiritual development which is one of the main principles of yoga.

 

The design principles that inspired me were symmetry and color. The main elements of my design are the lotus flower and the silhouette. To include color in my design I created my own color swatches. I created a dark magenta to contrast the medium pink. Also to make the design more complex, I made each circle around the center a bit different. For example, the largest circle has a thick stroke, the middle circle is dashed and the smallest circle is cut and contains the text. I aimed to make every element of the design symmetrical by using shift/alt for the circles and using one “master petal” and the rotating tool to ensure symmetry in the flower.

 

After receiving excellent feedback, I decided to make some serious changes to my draft. First I played with different fonts and finally found the perfect one, Script MT Bold. This font gives off a calming look because of its smooth and cohesive strokes. In addition, I changed the color scheme because many thought that there was too much pink. To correct this problem I decided to go with a more classic black a white look with the only colorful element being the lotus flower. Lastly, I had to create my own silhouette shape because it is not allowed to use photos. To do this I used a combination of rectangles, circle, ellipses and other shapes grouped together in order to create my own women-like shape in the center.

 

The only element that I collected was a photo from FreeGreatPicture.com to reference for the creation of the silhouette. I uploaded the photo then locked it and began adding different shapes such as ovals, rectangles or circles. After I began working on the lotus flower in the back. I used the ellipse tool, then the direct selection tool in order to elongate the petals and give the tops a point. After I had the general shape I made 5 copies so that each petal was symmetrical. Using the dark pink and dark magenta I created the gradient in the petals. Then I began creating the different circles. I used the ellipse tool and held down shift/alt to create a perfect circle. After I added an additional two circles, then changed the strokes and designs of the circles. Then I added text using the text path tool. After I created another circle to intersect the text and used the scissors tool in order to cut out the small portion of the circle, to see the text more clearly. Lastly, in order to ensure scalability, I expanded the appearance of all of the elements of the logo.

One of my biggest challenges while creating this logo was creating the flower. For my first attempt at the flower, I tried to just combine an oval with a rounded cornered triangle, however when I went to add the stroke, it was added to the triangle shape and the oval so it didn’t look like a flower. However, I went to the FAQ page and looked at the tutorial to make flowers and it was extremely helpful. The way that I solved the problem was by using the technique described above.

 

SOURCES

“Sunset Dancer’s Pose” by Max Pixel. Shared on Freegreatpicture.com with the Creative Commons Zero-CC0 license (Public Domain). http://maxpixel.freegreatpicture.com/Vacation-Beach-Girl-Sunset-Yoga-Summer-Female-1665173

Graphic Design Project: Final Draft

graphic-design-final-draft

For the final draft, I decided to completely change my design. I felt that my draft was too simplistic and not as artistic as it could be. For example, I used a substantial amount of text and I just placed a few images there. The majority of the feedback I received from my peers was that some of my photos were not cohesive with my concept. In addition, my TA stated that this project was more about photo and design versus the text. Therefore, for my revision, I decided to make to photo more creative and abstract. This project relates to my topic because it is about a yoga. The focal point is a woman doing the simple tree pose.

A few elements/principles of design that inspired me were color, symmetry, and text. To form my design and idea I looked online for different kinds of photographs and posters about yoga. I noticed how many posters used flowers or mandalas on the corners of their posters to add little extra details and symmetry, but I wanted to make the mandala more of a focal point in the photo. Also, I love how different kinds of type can completely change the look of the design. This is why I chose the font tempus sans because it was smooth and calm. One of the significant elements of my design is the mandala. For instance, mandalas are commonly seen throughout yoga. Many studios have tapestries, paintings or mats that have different kinds of mandalas on them.

I collected the majority of the photographs myself from different trips and the mandala is from Pixabay. I knew that I wanted to use the photo of the cliff and the model posing, so I built my design around them. I thought that the calm blues of the ocean and the beach vibe really embodied the tranquility of yoga. I started with the background photo of the cliff and ocean and added a vibrancy, contrast/brightness, and hue/saturation layers. Then I moved on to the different cutouts. For the sand at the bottom and the women posing on the stump I used the magnetic lasso tool and created new layers via copy. For the mandala, to get clean edges, I used the magic wand tool then made a new layer then I adjusted the opacity and the fill to make it more subtle. Then I added the simple phrase, “Yoga is more than just a workout.” Lastly, I added a simple vignette layer to the edges of the photo to add some more detail.

One of the challenges that I faced was trying to make the different cutouts look clean and full. For instance, the picture of the women was difficult to cut out because there were small parts of the photograph in between her thighs and elbows/chest. I solved this problem by using the eraser tool and zooming in to get clean edges.

 

Image Citations:

img_1699          img_3401            dscn1726 mandala-1541985_960_720

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